Clients: Lemon Foundation

Lemon Foundation > Services > Online Marketing > E-mail marketing

E-mail marketing

One of the most effective forms of one to one marketing available, we can help you deliver your messages to both in-house lists and new prospects. Services include sharp copywriting, eye-catching design, and template construction. We can also handle all execution aspects of your e-mail campaigns - from list selection to segmentation, split-testing, sending and response analysis.

Our service includes:

Develop a CRM and digital channel communication strategy (including E-mail, SMS & other forms of communication)
Ability to offer creative & conceptualisation, formulate messaging, e-mail design and delivery of campaigns
Segmentation, triggered campaigns, lifecycle management of customers.
Monitor deliverability in terms of e-mail client compatibility, ISP deliverability, SPAM verification and black list monitoring.
We have our own in-house e-mail bureau as well as relationships with various ASP e-mail bureaus - we are flexible in our ability to help you deliver your e-mails.

Need innovative and effective online advertising

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Betinternet

Betinternet, an online sports book and casino, turned to Lemon Foundation to help them redefine their e-mail marketing strategy to help drive acquisitions, up-selling and retention of customers. The objectives were simple - develop a CRM programme which offers relevant and timely offers and triggers for customers increasing deposits and gaming activity. Lemon Foundation continues to help Betinternet achieve their objectives delivering creative, sophisticated, segmented e-mail marketing campaigns which consistently deliver a positive ROI. Above and beyond encouraging increased betting activity for customers, Lemon Foundation has helped recover dormant customers by developing a process which identifies customers at each stage of their lifecycle and delivers appropriate offers and messaging encouraging them to return to Betinernet..