Paypal, the online payment solutions company owned by eBay, were looking to drive more eBay customers to use Paypal payment solutions for both purchasing and selling. Working with marketing consultancy Liquid they turned to Lemon Foundation to help them deliver an online advertising campaign which would be consumer friendly, distinctive and convey their key selling points (easy to use, safe and global reach). We delivered a campaign which was served across most areas of the eBay website utilising 16 different ads in 2 different formats. The messaging and creative was segmented based on the specific placements of the adverts which delivered relevant and effective communication to eBay users which delivered measurable results.