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For the launch of this much-hyped release Lemon Foundation localised the movie website across 26 regions, and also created banner advertising assets for the main website. In addition, the premiere website was localised across 5 regions.
Furthermore, Lemon Foundation enabled the direct upload of photographic and audio visual materials as the premieres were actually occurring across Europe. This allowed viewers to watch the activity at the premiere ‘in real time' no matter where they were based.
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