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Working with Radical Media to promote a viral video clip starring Paul Kaye, we developed a website called Jogoff for distributing viral content to users from a platform which was not obviously commerically driven. As a result, the viral effect was impressive with over 100,000 people visiting the site within the first few days of launch and a signficant number of those visitors opting in to an e-mail list with demographic breakdowns for future targeted correspondence.
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