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Sportingbet Plc : World Cup Desktop App & Screensaver

Sportingbet Plc : World Cup Desktop App & Screensaver

Leading up to the World Cup, Sportingbet was looking for something to differentiate themselves from the already competitive and saturated global gaming market. The key focus for Sportingbet during the World Cup was to firstly find tools for acquisition, and secondly ahnd even more importantly, developer tools for retention once this sporting event was over.

Lemon Foundation provided Sportingbet with a World Cup screen saver & desktop application which provided up to date live score league tables to prospective and existing customers, delivered marketing messages and allowed Sportingbet to modify and update the application remotely at any stage in the future. The uptake of the application has been impressive and the reporting available from our bespoke tracking suite indicates that the tool continues to be used daily. The tool will continue to be updated each season to support all upcoming events and promotions for Sportingbet.

Sportingbet skinned the application for their various brands including PlayersOnly.com, Sportsbook.com, Sportingbet UK and SportingbetUSA.

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