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By Service > Online Marketing > Desktop Apps, Widgets and Screen Savers

Betinternet : World Cup Desktop App & Screensaver

Leading up the World Cup, Betinternet was looking for something to differentiate themselves from the already competitive and saturated global gaming market to help with acquisition, and even more importantly retention beyond this massive sporting event.

Lemon Foundation provided Betinternet with a World Cup screen saver & desktop application which provided up to date live score league tables to prospective and existing customers, delivered marketing messages and allowed Betinternet to modify and update the application remotely at any stage in the future. The uptake of the application has been impressive and the reporting available from our bespoke tracking suite indicates that the tool is still being used daily. The tool will continue to be updated each season to support all upcoming events and promotions for Betinternet.

• betinternet.lemondesktops.com