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Betinternet, an online sports book and casino, turned to Lemon Foundation to help them redefine their e-mail marketing strategy focusing on driving up acquisitions, up-selling and retention of customers. The objectives were simple – develop a CRM programme which offers relevant and timely offers and triggers for customers increasing deposits and gaming activity.
Lemon Foundation continues to help Betinternet achieve their objectives delivering creative, sophisticated, segmented e-mail marketing campaigns which consistently deliver a positive ROI. Above and beyond encouraging increased betting activity for customers, Lemon Foundation has helped recover dormant customers by developing a process which identifies customers at each stage of their lifecycle and delivers appropriate offers and messaging encouraging them to return to Betinernet.
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