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As part of a marketing campaign for the new Gorilla enclosure at London Zoo, ZSL asked Lemon Foundation to create an interactive game that would both raise awareness and drive ticket sales. It had to be fun and exciting, but also stay true to the Zoo’s focus on education.
A compelling game creative was developed by utilising Lemon Foundation’s desktop technology. By asking kids to download their very own baby gorilla and feed and nurture it for a period of three weeks, the game ensured users were interacting with the ZSL brand daily. The application also allowed ZSL to market directly to users through the use of message alerts.
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