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Warner Bros : The Polar Express

Warner Bros : The Polar Express

Lemon Foundation's involvement in the release and pre-release of this feature was extensive. Lemon Foundation created premiere sites and pre-release holding pages across 16 international regions, generating a significant amount of hype about the feature before it was even released in the winter of 2004.

The Warner Brothers team was also keen to promote the release through their main website, and Lemon Foundation was responsible for designing and implementing various thematic changes to the WB website across four European countries plus Japan. Every homepage carried elements of the Polar Express theme.

Finally, Lemon Foundation localised banner adverts across three regions.

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