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Leading up to the World Cup, Sportingbet was looking for something to differentiate themselves from the already competitive and saturated global gaming market. The key focus for Sportingbet during the World Cup was to firstly find tools for acquisition, and secondly ahnd even more importantly, developer tools for retention once this sporting event was over.
Sportingbet skinned the application for their various brands including PlayersOnly.com, Sportsbook.com, Sportingbet UK and SportingbetUSA.
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