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To maximise the potential sports book value of the 2006 World Cup, betinternet looked to Lemon Foundation to help design and build their online marketing campaign.
During this extremely busy yet competitive period Lemon Foundation helped deliver a set of marketing collateral to help betinternet communicate their promotions effectively. A World Cup Desktop App & Screensaver was developed to deliver marketing messages and keep punters up-to-date with the latest results and standings.
Additionally flash banners and weekly emails were designed and built to support the campaign throughout the event.
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